A well-developed Internet Marketing operation requires several different job practices. These roles can be filled by KeChange's Internet Marketing operations. Regardless of size or budget, KeChange understands how to build and scale a digital operation for growth.  Our Internet Marketing strategy and operational planning is the best in the business.  Below is a description of the major roles involved with an Internet Marketing operation

Website Management

Website Manager should be executing the website growth plan and be directly responsible for the operational performance and growth of your website. Read more about the role of a website manager.

Social Media Management

The Social Media Manager is responsible for expanding the digital presence of your website by connecting to the larger internet community. Read more about the role of the Social Media Manager.

Online Content Management

Email Marketing Management

An effective email campaign cannot be underestimated, and neither can the role of the email marketing manager. Read more about the role of the Email Marketing Manager.

Analytics Management

One of the great benefits of Internet Marketing is that you can measure virtually everything about it. successful companies leverage this advantage by accurately interpreting the analytical data they receive. From this a company can test alternatives and make changes accordingly to deliver the best digital presence possible. Having a seasoned Analytics Manager who can measure and evaluate your website is essential to this process. The Analytics Manager is in charge of compiling all these reports and bringing any thoughts or suggestions to the attention of the rest of the staff. The Analytics Manager needs to not only monitor which pages, blog posts, landing forms, and social media accounts are the best for your company, but also determine the reason for their success.  

Website Developer

Occasionally when developing an Internet Marketing Strategy it becomes necessary to build a feature that requires custom development. This may be anything from a private account feature for your customers, to an interactive tool that can give free quotes to anyone who fills out a landing form. Whether the feature needs to be developed in HTML, JavaScript, Flash, or anything else, KeChange works with a professional staff of web developers who excel in all coding languages. So whatever your needs, KeChange can deliver with the best product at the best price.

Graphic Designer

No matter how well a website functions, or how useful a feature is, a strong graphic design is necessary to unite these elements. Graphic design is important for brand recognition, as the Internet marketplace continues to rapidly expand across different platforms. KeChange can work with your current design firm to bring your current themes into the online marketplace, or can outsource the entire operation through one of our talented design teams.

PPC Management

Pay-Per-Click (PPC) Managers make up an important component of the Internet Marketing Strategy. The PPC Manager is responsible for buying space on relevant websites or search engines like Google.  Using programs like Adwords and working with companies like AdKnowledge, PPC managers can help drive traffic to your website, convert more leads, and help determine keyword relevance, which can in turn lead to improved optimization across all other elements of the Internet Marketing Strategy. Although not a necessary feature for every company, PPC Managers can maximize the results of your investment in New Media.