The Unknowns Of A Successful Website
Posted on Wed, Jul 28, 2010 @ 01:47 PM
Site Speed
Many website operators may not know or have just become aware that Google now takes into account how fast your web pages render. This will affect your overall Google Page Rank and for good reason. Google realized that web pages that take longer to load have a higher bounce rate than faster loading pages. Through additional data collection Google found that increasing site speed also reduces operating costs. Although there are numerous ways to improve overall Google Page Rank, website operators should pay attention to how quickly your sites open. Check out Hubspot's Website Grader to find Google Page Rankings.
Tend To Your Website Often
- Handle existing content with a close eye on where your niche market stands
- Create new content constantly with new links
- Carefully analyze web analytics to see where your website stands
- Promote your website through various social media outlets
- Build upon your existing relationships
Duplicate Content Myth
There’s an ongoing rumor that Google penalizes a website for duplicating web pages, but it’s not so clear cut as one would think. In a perfect world the most original content is what Google would prefer, but it’s not to say that they wouldn’t rank a page on top because it wasn’t unique. What’s more important is improving the text links to change the overall web page rather than the content itself. Google might not index a webpage if it is exactly duplicated, but it will index a page if you provide quality links and the best links will rank at the top. If you’re constantly worried about duplicating a page, use a 40% mark for making the website content unique.
Establishing Calls to Action
If you’re a website owner and cannot answer the question, “What are your calls to action?” then you have a problem. Creating a Contact Us Form, Subscribe by email, Subscribe to our blog, are all desired objectives for users to your website. Creating these forms is important because their conversion rate will become a great measuring tool for the success of your website. Also, it helps users achieve their overall needs which can be gauged through an experimentation process, distinguishing which forms are most helpful.
By Cameron Moulton, Internet Marketing Associate