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5 reasons not to integrate your website (CMS) and CRM

Posted on Fri, Jul 02, 2010 @ 10:03 AM
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  1. You don't need the benefits of leverage that "closed loop" marketing automation provides.
  2. You don't mind a good qualified lead "slipping through the cracks" of your organization every once in a while.
  3. You don't need a quality lead nurturing program to re-market to your older leads that may become future buyers.
  4. You don't need to identify returning website visitors for different treatment than new visitors.
  5. Your website leads do not need to be automatically distributed to a diverse sales team based on geography, skill-set or industry.
Catch our drift? Integrating your CMS and CRM is imperative to streamlining your lead nurturing and lead management efforts.

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