Social Media Promotion: Blendtec Entertains A YouTube Audience
Posted on Mon, Jun 21, 2010 @ 01:36 PM
Attracting and engaging people online is social media at its best. To explain how 
your company can effectively engage viewers, I looked at the company Blendtec.WillitBlend, a video series that literally throws anything into a Blendtec blender and blends it, not limited to Iphones, video games, bic lighters, marbles, etc. I was immediately drawn to a clip that puts an Ipad in a blender.
I stumbled across Blendtec while browsing YouTube for interesting clips about Apple's new Ipad when I stumbled across
The list of products destroyed by this mega-blender is endless, demonstrating that this is certainly not a machine to be reckoned with. I was in awe that a blender had such power because I had never seen any kitchen utility with the ability to do that. I then realized that not only was Blendtec engaging in communities outside of their traditional scope, their impressive videos were actually drawing in viewers that would otherwise never visit their website.
Blendtec's effective marketing campaign managed to attract several markets that prior to WillitBlend, have never been accessible. Blenders are typically used for blending fruit smoothies, vegetables, and various food related products, but never electronics. By utilizing YouTube, one of the largest social media pioneers, to stream their videos, the company is able to create a buzz around their product and attract an array of people in the technology, food, and blenders market. Blendtec is leveraging YouTube in an effective marketing tactic and according to comscore, YouTube has over 320 million searches a day. Had BlendTec simply targeted the food market, they would have greatly diminished their exposure to countless viewers searching for Ipads, video games and the like.
I typed in Ipad to Youtube and there was Blendtec with a video that generated over 7 million views. If the company was only targeting blending fruit, they would have missed out on the ability to reach all those Ipad viewers, such as myself. Not only are they branching out into unforeseen markets, but they are proving to customers that their blender has remarkable capabilities that truly deserve attention.
So what have I learned from Blendtec?
1. Their blender has some serious swag to it and can blend even the most challenging gadgets without breaking down.
2. The outreach for BlendTec goes far beyond the food market and into the technology market
3. YouTube rules all! Why not view countless videos and expose your own videos to the 320 million daily viewers on YouTube?
4. New products introduced in the technology market are YouTube hits and if you can engage in these communities then you're going to create a buzz
5. Creating a series of videos keeps your viewers engaged and awaiting the next video, best known as retaining your customers.
By Cameron Moulton, Internet Marketing Associate