Top 5 Social Media Directories Any Blog Needs To Be In
Posted on Thu, Mar 04, 2010 @ 02:56 PM
So now that you've understood the importance of blogging, and how it can vastly enhance your company's digital presence, you're keeping the crickets away from your website and on the right track towards becoming an authority and purveyor of pertinent information in your industry.
But unless you've got thousands of Twitter followers or already receive an abundance of direct traffic, you need to take the next step and create an audience. KeChange utilizes dozens of effective social media directories to drive traffic for our clients, as well as for our own benefit. When checking referrals with an analytics service, here are our Top 5 sources to help push your information out...
1. Digg - Articles are picked up by Google quickly, allowing for more readership in a short amount of time. Digg does an exceptional job of providing back links to your website, so you will be linked back to by 100s of sites.
2. Propeller - Run by AOL, seeks the average user, unlike some of the social bookmarkers that are driven more towards tech savvy viewers.
3. Mixx - Compiles the most interesting topics as chosen by Mixx viewers. This keeps information and viewers on the same page, while helping to avoid uninteresting information. Here, good content will separate itself and rise quickly.
4. Vox - Want control of your profile that presents a unique feel for viewers? Vox allows for complete customization of your blog site and implements blogs with professionalism.
5. De.lico.us -The biggest collection of bookmarks in the universe...as they say on their site. It's true, delicious is pumping out bookmarks at a high rate. Harder to rank highly for, but good company to be among.
When considering which social media directories to sign up for, don't approach it with a half-hearted effort. In a sense, these sites are self-aware and unless you're truly geared towards broadcasting your content to a target audience, readers will see your apathetic approach. You are trying to initiate the fact that you are interested in your viewer readership, so put in the effort.
It is vital that you include a profile of yourself on directories to gain exposure and not get bounced from the directory. Include a photo of yourself (not your company!) to give your viewers a sense of who the person behind the information is. It's also a good idea to include some information about yourself (nothing too personal, but a brief bio, interests, location, are vital to list). Just yesterday I received an email from a social bookmarker known as Sphinn indicating that I had input a blog incorrectly and it was immediately withdrawn from their directory. Personalize, personalize, personalize. I can't stress that enough because building a strong relationship with your viewers is pivotal to driving traffic.
Written by Cameron Moulton, Internet Marketing Associate
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