Why Your Company Needs to Blog
Posted on Wed, Feb 24, 2010 @ 10:38 AM
By Nick Fasulo
Because it's so cost-effective, inbound marketing is growing in popularity and budget size with companies of every size across the country. A few weeks ago HubSpot released a report entitled "The State of Inbound Marketing," providing a peek into how business professionals involved in the strategy and/or budget of their company's marketing efforts are using inbound marketing for 2010. In short, "social media and blogs are becoming marketing powerhouses," with 85 percent of respondents labeling the use of blogs as "useful," and more than half that figure calling them "critical," according to the report.
As an internet marketing company, KeChange places a strong emphasis on page buildout and crafting a client's website and overall marketing strategy to evoke a sense of authority in the line of work that they're in. Having an engaged client who consistently files relevant blog articles helps accomplish both those ideas efficiently and inexpensively compared to traditional marketing tactics; all with the intent of reaching your target audience.
Say, for example, you're a personal injury law firm that is looking to draw traffic and, in turn, new clients who may be looking for legal consultation after hearing about a
recently recalled product. This is a fantastic opportunity to morph your blog into a news source. Provide frequent updates on the recall, what it means for those affected, how to proceed with legal action and, finally, how you can help! You can apply this method to a number of industries. The key is to inform, then convert visitors of your site by showing them you're the service they're browsing for.
Just two blog posts a week means 104 new pages for your site... 104 new pages that are engaging and speak to a relevant topic, meaning you're preventing your website from going stale. New content peppered with keywords also helps dramatically with SEO optimization, just be sure to integrate your well-oiled blog directly on to your website to ensure it's helping you rise in the all-important search result category.
Blogging is not just for the aspiring sports writer, or a new mom seeking an outlet to broadcast her triumphs and tragedies as a parent. This social media tool is also a professional tool, which can greatly enhance your website as a go-to source for commentary and information on pertinent industry topics.
Learn more about how this valuable social media medium can help heighten your online visibility, and also download a great
social media demographics chart to see how your target audiences utilizes blogs.