Posted on Thu, Jul 15, 2010 @ 03:37 PM
Is your company in search of a cost effective solution for distributing audio and video content? If so you’re in luck, as podcasting has become a mainstream way to sharing customized media productions. A podcast is a series of digit
al media files that are downloaded through web syndication and can be viewed through audio and video capacities. Apple has sold over 40 million iPods since the product was introduced in 2001 and is transforming the way that we market our products. In this day and age, life is a constant on-the-go process which is why over 33 million Americans own an iPod.
Podcasting is a great alternative to large-scale marketing efforts that don’t require the same effort and cost, but still assume all the benefits. Podcasts are built to create relationships that extend beyond the podcast itself and into a business relationship. Creating a series of podcasts keeps your customers up-to-date, enhances your brand awareness, and assures your audience that you care about keeping everyone informed.
Podcasting can become a part of your lead nurturing process by offering prospects an engaging way of learning about your product without the pressure of a sales environment. Your viewers will appreciate the non-sales tone and find great value in your content. This will only lead to further trust between you and your prospects. If any negative feedback comes back from your podcasts, it will surely be noted by viewers, but you always have the opportunity to engage the situation and respond directly to your audience.
If you are still unsure, just look at Apple’s reach and how their products are transforming the way we attain information. The newly introduced iPad is selling about a million units a month. With a product this hot that allows people to use podcasts, it is crazy not to engage in this community. More often than not, internet marketing is about engaging the right communities, and right now there’s no better place to be.
By Cameron Moulton, Internet Marketing Associate
Posted on Fri, Jul 02, 2010 @ 10:03 AM
- You don't need the benefits of leverage that "closed loop" marketing automation provides.
- You don't mind a good qualified lead "slipping through the cracks" of your organization every once in a while.
- You don't need a quality lead nurturing program to re-market to your older leads that may become future buyers.
- You don't need to identify returning website visitors for different treatment than new visitors.
- Your website leads do not need to be automatically distributed to a diverse sales team based on geography, skill-set or industry.
Catch our drift? Integrating your CMS and CRM is imperative to streamlining your lead nurturing and lead management efforts.