Posted on Fri, Jul 02, 2010 @ 10:03 AM
- You don't need the benefits of leverage that "closed loop" marketing automation provides.
- You don't mind a good qualified lead "slipping through the cracks" of your organization every once in a while.
- You don't need a quality lead nurturing program to re-market to your older leads that may become future buyers.
- You don't need to identify returning website visitors for different treatment than new visitors.
- Your website leads do not need to be automatically distributed to a diverse sales team based on geography, skill-set or industry.
Catch our drift? Integrating your CMS and CRM is imperative to streamlining your lead nurturing and lead management efforts.
Posted on Sun, Dec 13, 2009 @ 05:36 PM
A new wave affordable and feature-rich CMS
(Content Management Systems) Solutions are rapidly minimizing the competitive advantages
that larger, more well-funded companies had over the small to mid-sized
business market (SMB), when it comes to website features and price.
Some Open Source CMS solutions, like WordPress are free and
offer great features for building out a website that looks every bit as
professional as what a $100,000 CMS solution can offer, but may be limited their Internet
Marketing features.
The CMS solutions to watch are those catering to
the SMB market. Affordable CMS
solutions are gaining ground on larger, more expensive CMS providers by
offering many robust features at reasonable prices. For instance, take Hubspot’s SMB solution.
For $250 per month a customer gets a CMS package that includes a number of website
templates to choose from, a host of integrated analytical reporting tools, a
blog module and management tools for social-media and e-mail automation. Companies like Hubspot are providing
mini-Internet Marketing machines that enable the SMB market to shift their focus
from website development and database automation to getting found online and
converting sales leads.
Here are some basic Internet Marketing features your business should
evaluate when looking at a CMS solution.
·
SEO (Search Engine Optimization) Analytics – How good is the SEO of each web page on your
site and what are the recommendations to improve them to get found by more
visitors
·
Blog Module – You can always add a 3rd party blog module to your
site, but many CMS solutions have one built-in.
·
Social Media Monitoring and Automation – This is important to save you time and energy,
as a good social media monitoring tool will be able to tell you where on the
Internet relevant conversations are occurring.
Buttons to send out blog newly-published blog articles to social media
outlets can save lots of time.
·
E-Mail Automation – Enables the user to build and execute a lead nurturing
campaign to engage prospects and customers after their first website visit.
·
Follow me IP – After a site visitor’s first visit, this CMS feature
will lay down a cookie and track the visitor on-site based on their IP address. This enables the business to do some targeting
online marketing by showing specific content based on visitor habits and
history.
There are some great, affordable CMS solutions available
in the market-place right now and the better ones should start to increase in price over
the next 18 months as CMS providers stop chasing market-share and focus on
profits. So, if you are a small to
mid-sized business, take advantage of it, while you can.